Social Media Optimization
Social Media Optimization is the practice of building a content and engagement strategy around social media channels for businesses. For most businesses, social media channels like Facebook and Twitter are maintained sparingly and severely underused although studies show repeatedly that social media sites are where the majority of users spend their time online. There is also a strong link to how well your social media strategy is maintained and your visibility by the top search engines like Google, Yahoo! and Bing. Search Engine Optimization (SEO and SMO work in conjunction with one another to give you a solid online presence that gets consumers and search engines alike to take notice of your business.
We help develop a content production and engagement schedule specific to your business, our team of seasoned copy writers work to craft content that is optimized, intelligent and engaging. We publish approved content for your business in the form of status updates and Tweets and develop timely blog posts that capture your target audience and encourage the important two-way conversation that has made social media such a powerful business tool. Our team monitors sediment about your brand, becoming the eyes and ears for your business, helping you to react fast to questions and concerns that arise.
We are also experts at creating engaging social media promotions and contests to help build your audience and expose your brand to the massive user networks through interactive viral campaigns. Utilizing and leveraging platforms like Facebook and Twitter allow us to help your business reach a very defined audience quickly. We equip your audience with the tools that help spread your brand message like wildfire and ultimately drive more impressions and sales.