Search Engine Optimization
Search Engine Optimization (SEO) is the process of getting your site to rank in the higher positions on the search engines for targeted keywords. With Pay-Per-Click (PPC) advertising losing trust among consumers, increasing in competition and costs, businesses are looking for ways to build trusted organic rankings. SEO is focused on the optimization of both your website (on-site optimization) and through the ongoing composition and publication of keyword optimized content across the Internet (off-site optimization).
Our team works with your business to first determine the keyword opportunities that exist by looking at keyword research and the competitive landscape. Based on our research we then work with you to select the best keywords to meet your individual business goals and optimize pages on your site for those keywords. Once the on-site optimization is completed we then begin an extensive content development and distribution campaign that builds over time to help your site gain the attention of the major search engines, ultimately improving your organic rankings.
Unlike Pay-Per-Click advertising, SEO is more of a long-term investment in valuable content for your business. Our real-time dashboards and monthly executive reports show you the key performance indicators that help you validate your investment in the campaign.
SEO is by far one of the digital marketing components that should be a part of every marketing plan for any business, large or small who is looking to compete in the online marketplace.