Local Business Listing Optimization
One of the best investments that local businesses can make in digital marketing is Local Business Listing Optimization (LBLO). With the decline of traditional local print advertising such as the Yellow Pages, it is now more important than ever that local businesses look to get their listings optimized and ranked for Google, Yahoo! and Bing. Local business listings are effectively the interactive yellow pages of the 21st century, and we assist with helping local businesses get the most out of it.
LBLO is a subset of Search Engine Optimization (SEO) and it involves building your business listings in the local directories on the major search engines, verifying ownership of those listings and then ongoing optimization of the listing pages through review building, link building and directory submissions. Often, local business owners who build their own listing miss some of the essential components that go into ensuring a listing is completed and verified. Out of the millions of local listings that exist, there is a surprisingly large number of them that have not been owner verified or claimed. On top of getting a listing set up and claimed initially, there are several components to ongoing listing optimization that most businesses do not have the time or resources to do what it takes to get ranked in the higher positions on the search engine results pages (SERPs).
Our team performs over 50 key local business listing optimization practices for you one time and on an ongoing basis to help lift your ranking. Much like SEO, Google likes to see that a local listing is not only complete, but that it has recurring and keyword optimized content being published often. This content comes in the form of monthly specials, reviews, articles, blog posts and citations that all play a part in getting your business recognized and ranked on the first page of the search engine results page.
We take the time consuming burden of managing your ongoing optimization and content building off of your shoulders so you can focus on running your business.