How to Create More Engaged Facebook Followers

There are two big parts to any major social media marketing campaign. The first is to gather followers, and the second is to keep those followers engaged with your content. While the first is certainly important, the second is what really separates your social media campaign from the rest of your competition.

But how do you keep your followers on social media sites engaged when there are so many other things grabbing their attention? Quite simply, you have to grab their attention as well, and this involves a little bit of creativity on your part. You have to figure out the perfect balance between information and entertainment, and this might wind up requiring some experimentation.

Here are some of the proven ways that you’ll be able to create more engagement among your Facebook fans and followers.

Create your own unique videos. Everybody posts photos to Facebook, but using videos in your marketing can really help you to stand out. You can place these videos on your Timeline, or in premium sponsored advertisements. If you choose to place them in your premium ads, then you will wind up having your video shown to users who are more likely to share it. The more people share your video, the more people will engage with your brand.

Debut new products. There’s perhaps no better way to get your followers engaged than to give them exclusive sneak peaks into upcoming new products or deals that you’ll be offering. This is another great way you can improve your sponsored ads as well—if more people see that you’re offering exclusive looks into your business on your Facebook page, they’re going to want to follow you and “like” or comment on what you share.

Post content specifically tailored for interaction. When marketing your page, try saying “’LIKE’ this page if___” to get the attention of your users. You can do the same with your statuses on your Timeline, or with photos or videos you post. Also, feel free to ask questions or polls that get you a good deal of response. People get sick of having your Facebook page pitching products to them, so these types of posts are great ways to give your followers time to speak!

Offer special promotions to your followers. This is a great way to get people engaged with your brand—post information about special sales or promotions with your business that they can only access when becoming fans or by mentioning your Facebook page.

At InterKnecht, we specialize in creating engagement for your followers on your social media platforms. Contact us today to learn about our methods for getting your business the most out of your social media marketing!