How Online Reviews Can Raise Your Profile
As the owner of a small business, it’s extremely important for you to create a significant presence on the web to help attract customers. One of the tactics that can assist you with this is the use of online reviews.
There are different kinds of reviews, and they’re generally split into two different categories: reviews that appear on a retailer’s website and those that are posted on third-party websites dedicated specifically to reviews. Either one of these can be great for your business.
Of course, many business owners worry that people who write reviews are more likely to come on and say something negative. This isn’t necessarily the case; studies show that customers who are encouraged to write reviews are actually more likely to be positive. Besides, any negative comments that you receive give you a chance to politely respond to that customer and try to win them back.
Here are some of the other, more important benefits of online reviews:
They’re cheap. Online reviews are basically word of mouth advertising, which is the least costly way to advertise your business.
They’re effective. Studies show that a vast majority of customers seek out online reviews before making a purchase. Plus, they’re everywhere on the web, including as top results in Google searches.
They’re authentic. People care about what other customers think, far more than many other approaches you could use to market your business. Regular people describing how they feel about your product or service is much more relatable for potential customers than most other endorsements you could have.
They build your reputation. It’s simple, really; the more good reviews you get, the more people will be likely to check out your company.
In order to reap these benefits, be sure to encourage your customers to make online reviews. Send out email newsletters, make reviews an optional part of the online sales process, etc. Do whatever it takes to take advantage of your customers’ satisfaction. They will be more likely to make a review if you ask them to!
Help to raise the profile of your business today. Go check out what people are saying about your business on online review sites, and figure out what you can do to encourage more customers to give their opinions about your service. If you need a hand, be sure to contact our marketing experts at InterKnecht!